Networking 101

Networking can be intimidating if you are just starting out in business, but it doesn’t have to be. There are things you can do to improve your networking skills and start building relationships. The most important networking skill is to connect with others on a deeper level. After all, people do business with people they know, like and trust. So, start by asking questions about the person you are speaking with and listen to their answers, really listen. Read here for more detailed information on Networking 101.   Contributed by Erin Cell, Founder & CEO of Socially Powered, LLC

Tuesday Tip: Keywords Help People Decide to Connect with You on Linkedin

When people decide whether or not to connect with you on LinkedIn, they often do so in a matter of seconds. Since you can use up to 120 characters for your LinkedIn profile headline, why not make the most of it? Use your official title if you like, but add a few key words to or the tag line for your company. Doing this will help people will make the people you want to connect with be more apt to send you an invite to connect on LinkedIn.   Tuesday Tip contributed by Joyce Feustel, Founder of Boomers’ Social Media Tutor

Give your Business the Gift of Clients

Consider giving your business a gift for the holidays by keeping your funnel full. This is, generally, a slower time of year for many businesses (outside of the retail space). Many consumers are more focused on the hustle and bustle of the holiday season than they are about anything else. Here are some helpful tips to keep your funnel full during the holiday season. Give your company the gift of new clients! Find Your Audience When you just begin to generally market your business, you are hitting a lot of people that simply are not the right audience for you. That’s just a waste of time, money and effort. In order to maximize the potential of generating quality leads and winning new work, you have to spend time narrowing down your focus. With online marketing, the goal is to figure out who your …

Make Your LinkedIn Profile Headline Work for You

How well is your LinkedIn profile headline working for you? Is this headline helping you attract the type of LinkedIn connections you are looking for? Too often, people simply use the default headline, which is the title of their current position and the company name. Learn how to showcase yourself in your headline by reading CWSM member Joyce Feustel’s blog post here.   Contributed by Joyce Feustel, Founder of Boomers’ Social Media Tutor 

Oops – I Want Off This Social Network

In an ever evolving world of social media and the onslaught of new networks available everyday, companies may find that they no longer need and/or want to be present on a specific social channel. Instead of just abandoning the page(s) that have been created, make a final post letting that audience know that you are no longer available on the network. Best practices are to also add where people can find you out here in the social sphere. For advice and insight on how to take down a network presence, read more on my blog at Actuate Social.  Love to empower you! Lisa Haas Founder, President Actuate Social