There are a number of focuses and specialities within the social media industry, including social media managers, strategists, reputation managers, coaches, and speakers. Of course, there are always new roles popping up too, as the industry grows and evolves. Many of the members of Colorado Women in Social Media are social media managers, and while we each have our own expertise, we all have a few traits in common. We took a look at some of these vital characteristics that a social media manager should possess and compiled them into a handy list. Mind if we share? A SOCIAL MANAGER SHOULD BE… Thirsty To Learn. Look for someone who loves learning new programs and ideas. Social media is constantly changing and a good social media manager needs to enjoy staying on top of it all! A Self-Starter. Piggy-backing off of the first …
Use an editorial calendar and plan ahead. You can use whatever works best for you and your business. Options include a calendar (like Google), a spreadsheet, or a scheduling tool that includes a calendar feature (such as Hootsuite or CoSchedule.) It takes a little investment of time up front but it will pay off by saving you time and headaches in the end!
I recently went to a seminar and learned all about these little tools that will give you feedback on your website. I consider myself a Google nerd, really. I love everything Google and just when I begin to think that I have a good handle on it, WHAM!! There’s so much more to learn. I hope you find these tools helpful: Your online presence is crucial and must be friendly on any device. Go to https://www.google.com/webmasters/tools/mobile-friendly/ to see if your site is mobile friendly. Google has a Page Speeds Insight. This scores your site on how fast it’s loading when the user is on it. https://developers.google.com/speed/pagespeed/insights/ Idealy you want to score 100, but that’s not realistic. But the closer you are to 100, the better speed your site has when loading. The other cool thing about this site it they …
You do NOT have to be everywhere online! Find the social media platform that fits your business and personality best, and run with it! The key is to be consistent and add value.
Snapchat Tip: Always snap vertically! It’s native to the way people hold their phones & view snaps. If you must turn to horizontal please be sure to warn your followers & be creative if possible in letting them know you are changing it up. Our snap buddy @austiniuliano did something creative the other day by announcing to rotate phone for wide screen viewing!
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