3 Ways to Make Your YouTube Work for You

If you’re using YouTube in a “set it and forget it” manner, you’re doing it wrong. Let’s say you just uploaded a video. You probably got an email confirming the video is ready, and maybe you even clicked on the link to check that the video plays. You watched the first five seconds just to make sure. All good? Nope. You missed a few things. Three, in fact (and at least). Here are three things you can do today to make your YouTube videos even better: Add your branding to videos automatically. Add your other social profiles to your YouTube Channel. Add Call-to-Action cards (up to five) to each of your YouTube videos. Want to learn how to implement all three? Click here to read more at Really.Social.

Ethics and Social Media

Today’s challenge… What does Ethics mean to you?  Comment below… Let’s examine the meaning of Ethics…  And this comes from an article on the Santa Clara University website and the Markkula Center for Applied Ethics. “What, then, is ethics? Ethics is two things. First, ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues. Ethics, for example, refers to those standards that impose the reasonable obligations to refrain from rape, stealing, murder, assault, slander, and fraud. Ethical standards also include those that enjoin virtues of honesty, compassion, and loyalty. And, ethical standards include standards relating to rights, such as the right to life, the right to freedom from injury, and the right to privacy. Such standards are adequate standards of ethics …

Use Social Media to Enhance Business Networking

Communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. That said, strategic use of social media can enhance the effectiveness of your in-person business networking. Let’s use the example of a one-to-one appointment in which you and someone you meet through networking and are getting to know each other better. Social media can be effectively used before, during and after these appointments.   Use Social Media Before, During, and After a One-to-One Visit Before the visit. After setting the date and time to meet with someone for the first time, do some research on them. Review their LinkedIn profile and request a connection. Look for common interests and shared connections. Check out their website and their Facebook business page, plus any other relevant cyber presences. During the visit. As you …

Tuesday Tip: Increasing Engagement on Snapchat

Is your business on Snapchat? Snapchat is the 2nd most powerful platform in the US with over 200 million daily users. Want to increase engagement & start conversations with your followers? Here are some ideas to get started: Share content with them you aren’t sharing on other platforms. This could be behind the scenes at the office, new product launches, or access to live events Ask questions & have fans snap you back with images or videos using your product! Surprise or reward followers with Snapchat only promotions & discount codes Consider partnering with an influencer in a similar industry who has a following you would like to reach Hope this gives you some ideas to get started engaging with your audience! About Erin: Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business …