Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

CWSM Is So Much More…

There is more than meets the eye to the Colorado Women in Social Media This blog is a little different than our normal focus on social media strategy, training & changes in the industry. Instead, let’s focus on our community & how we support each other. This group, Colorado Women in Social Media, is not simply a group of women who get together monthly to talk social media, we are a family. We support each other through the good times & the bad. We stand by each other & offer hugs of support when needed. Trust, there are times you think you can get through it on your own,  but what you really need is a hug from someone who understands what you are going through & knows you just need a hug! In addition, our group does what we …

Tuesday Tip: Add Your Periscope Link to Twitter

If you go live on Periscope and want your Twitter followers to easily find you, now you can add your Periscope link right into your bio. Go to your Twitter profile (http://twitter.com/yourTwitterusername); Click on the Edit Profile button; Beneath your bio on the left side, check the box next to “Show your Periscope profile.” All done! Your Periscopes will display live in  your Twitter timeline, but now your followers can quickly find your “scopes” right from your bio. To learn more about how to use social media effectively, visit Really Social online. Rachel Moore is a social media trainer, consultant, and speaker who specializes in helping startups do social media right from the start.

How to Win Back a Client

You’ve just lost a client and it may feel like the end of the world, but it’s not. You have a 60-70 percent chance of successfully selling again to a current client/customer. The most important fact, however, is that you have a 20-40 percent chance of winning your former client back. So how do you do it? Here are some ways to get you started: Do you want them back? Not all clients are created equally. If they were a difficult client to work with, consider it an opportunity to refocus your attention on other areas and clients. The most vocal clients tend to get 80% of our attention. What other clients have fallen through the cracks because of this? Find out why they left. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to asses why your product/service no …