Why Business Listings & Citations Are Important

Do a search of your company on Google and Bing. Now do another one for a keyword search in the local area based on the services you provide. Is your business ranked on every listing for the first page? If not, you may be missing some key components to your ranking algorithm: citations and business listings. Citations are mentions of your business name and address on other webpages. It doesn’t have to have a direct link. Online yellow page directories, local business pages, and local chamber of commerce pages are perfect examples of this. A business with a greater number of citations will most likely rank higher in search engines than those without. Think of citations as the social proof a search engine needs to prove you are who you say you are. They validate your company, and prove that …