What is the definition of a Social Media Policy?

A Social Media policy is a set of rules or guidelines to take the guesswork out of what is appropriate to post on Social Media regarding your Brand. It is also a guideline for employees who have set their “Works at (Your Company Name), what is acceptable to post on their personal pages. The goal of a Social Media Policy is to protect your Brand in the digital space. Not to suffocate creativity. So let’s take a quick look at the top 5 things you need to have in place before you can begin to create your Social Media Policy: 1. START WITH YOU. What does this mean? A policy that works and can be enforceable, starts from the top down. You set the example. So you must determine what YOUR core values are, what YOUR personal policies are regarding …