What’s The Difference Between Power Editor & Ads Manager?

How To Use Facebook Business Manager:  Basic Tools Facebook Business Manager has had a bad reputation overall, mainly because of its clunky user experience.  However, there are some powerful tools tucked inside this dashboard and if you know how to use them, you can really make an impact for your brand on Facebook and Instagram.  One of the big questions we get a lot is what the difference is between Power Editor and Ads Manager.  They appear to have similar capabilities, which can even further confuse people to know if they are using the tools the right way.  Valerie dug into this topic recently on her blog to help demystify this topic.  Check out the full article here!

Can You Republish Articles On LinkedIn?

If you’ve been around LinkedIn, you know that publishing articles on their platform is a great way to get more eyeballs on your content and to position yourself as an expert in your subject matter.  However, if you’ve been around SEO for any length of time, you know that Google hates duplicate content.  They see it as plagiarism, which is a big no-no!  So, social media managers, marketers, and SEO experts have debated if you can republish the same article on LinkedIn and honestly, it’s something we’ve even discussed in our CWSM meetings from time to time. Valerie Morris, who focused heavily on content creation and marketing alongside social media dove into this topic recently on her blog.  She talked with social media experts, LinkedIn experts, SEO gurus, and more to compile the basics so you can decide how to …

5 Ways To Win With Emojis In Your Social Media Strategy

Depending on your age, afinity, and personality, you may or may not have embraced emojis in your social media.  What used to be something cute and fun to do has now become a common practice on social media channels and it’s something YOU can use to your advantage! What’s an Emoji? An emoji is a graphical icon of an object or smiley face.  Most people think about emojis being helpful in text messages when a simple “thumbs up” emoji is faster to use than typing out “sounds good.” Emojis can be used to convey an emotion or express a thought in visual format.  They’re fun, sometime silly, and highly effective on social media. Check out these amazing stats if you’re still skeptical that emojis are helpful on social media: On Twitter, using emojis results in 25.4% more engagement. On Facebook, …

What is the definition of a Social Media Policy?

A Social Media policy is a set of rules or guidelines to take the guesswork out of what is appropriate to post on Social Media regarding your Brand. It is also a guideline for employees who have set their “Works at (Your Company Name), what is acceptable to post on their personal pages. The goal of a Social Media Policy is to protect your Brand in the digital space. Not to suffocate creativity. So let’s take a quick look at the top 5 things you need to have in place before you can begin to create your Social Media Policy: 1. START WITH YOU. What does this mean? A policy that works and can be enforceable, starts from the top down. You set the example. So you must determine what YOUR core values are, what YOUR personal policies are regarding …

Why Business Listings & Citations Are Important

Do a search of your company on Google and Bing. Now do another one for a keyword search in the local area based on the services you provide. Is your business ranked on every listing for the first page? If not, you may be missing some key components to your ranking algorithm: citations and business listings. Citations are mentions of your business name and address on other webpages. It doesn’t have to have a direct link. Online yellow page directories, local business pages, and local chamber of commerce pages are perfect examples of this. A business with a greater number of citations will most likely rank higher in search engines than those without. Think of citations as the social proof a search engine needs to prove you are who you say you are. They validate your company, and prove that …