What is the definition of a Social Media Policy?

A Social Media policy is a set of rules or guidelines to take the guesswork out of what is appropriate to post on Social Media regarding your Brand. It is also a guideline for employees who have set their “Works at (Your Company Name), what is acceptable to post on their personal pages. The goal of a Social Media Policy is to protect your Brand in the digital space. Not to suffocate creativity. So let’s take a quick look at the top 5 things you need to have in place before you can begin to create your Social Media Policy: 1. START WITH YOU. What does this mean? A policy that works and can be enforceable, starts from the top down. You set the example. So you must determine what YOUR core values are, what YOUR personal policies are regarding …

Why Business Listings & Citations Are Important

Do a search of your company on Google and Bing. Now do another one for a keyword search in the local area based on the services you provide. Is your business ranked on every listing for the first page? If not, you may be missing some key components to your ranking algorithm: citations and business listings. Citations are mentions of your business name and address on other webpages. It doesn’t have to have a direct link. Online yellow page directories, local business pages, and local chamber of commerce pages are perfect examples of this. A business with a greater number of citations will most likely rank higher in search engines than those without. Think of citations as the social proof a search engine needs to prove you are who you say you are. They validate your company, and prove that …

Tuesday Tip: 2017 the Year of Live Video

Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon.  Throw in the mix the 360-degree video on Periscope and Virtual Reality …

Need Last Minute Gifts for the Social Media Lover in Your Life?

We have the perfect answer for your last minute holiday shopping needs! Our fellow CWSM member, Erin Cell, created the Top 10 Social Media Gifts for under $20. Finish your shopping online (or in most stores) and have the items wrapped & ready to go for the holidays in no time. Click here to see the full list of gifts! We’ve even picked our Top 3!!! Popsocket – Described as an expanding piece of magic for your phone! You can choose from a variety of designs or upload your own. PRO TIP: Upload your custom Snapchat code & make it easy for others to connect with you. Use the link for $2 off your popsocket. Prices vary, but under $20. Arkon Mounts Tripod -The MG2TRIXL Flexible 11” Phone Tripod Mount is the ideal accessory for streaming live video from your phone and fits …

Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …