CWSM Is So Much More…

There is more than meets the eye to the Colorado Women in Social Media This blog is a little different than our normal focus on social media strategy, training & changes in the industry. Instead, let’s focus on our community & how we support each other. This group, Colorado Women in Social Media, is not simply a group of women who get together monthly to talk social media, we are a family. We support each other through the good times & the bad. We stand by each other & offer hugs of support when needed. Trust, there are times you think you can get through it on your own,  but what you really need is a hug from someone who understands what you are going through & knows you just need a hug! In addition, our group does what we …

Tuesday Tip: Add Your Periscope Link to Twitter

If you go live on Periscope and want your Twitter followers to easily find you, now you can add your Periscope link right into your bio. Go to your Twitter profile (http://twitter.com/yourTwitterusername); Click on the Edit Profile button; Beneath your bio on the left side, check the box next to “Show your Periscope profile.” All done! Your Periscopes will display live in  your Twitter timeline, but now your followers can quickly find your “scopes” right from your bio. To learn more about how to use social media effectively, visit Really Social online. Rachel Moore is a social media trainer, consultant, and speaker who specializes in helping startups do social media right from the start.

How to Win Back a Client

You’ve just lost a client and it may feel like the end of the world, but it’s not. You have a 60-70 percent chance of successfully selling again to a current client/customer. The most important fact, however, is that you have a 20-40 percent chance of winning your former client back. So how do you do it? Here are some ways to get you started: Do you want them back? Not all clients are created equally. If they were a difficult client to work with, consider it an opportunity to refocus your attention on other areas and clients. The most vocal clients tend to get 80% of our attention. What other clients have fallen through the cracks because of this? Find out why they left. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to asses why your product/service no …

3 Ways to Make Your YouTube Work for You

If you’re using YouTube in a “set it and forget it” manner, you’re doing it wrong. Let’s say you just uploaded a video. You probably got an email confirming the video is ready, and maybe you even clicked on the link to check that the video plays. You watched the first five seconds just to make sure. All good? Nope. You missed a few things. Three, in fact (and at least). Here are three things you can do today to make your YouTube videos even better: Add your branding to videos automatically. Add your other social profiles to your YouTube Channel. Add Call-to-Action cards (up to five) to each of your YouTube videos. Want to learn how to implement all three? Click here to read more at Really.Social.

Ethics and Social Media

Today’s challenge… What does Ethics mean to you?  Comment below… Let’s examine the meaning of Ethics…  And this comes from an article on the Santa Clara University website and the Markkula Center for Applied Ethics. “What, then, is ethics? Ethics is two things. First, ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues. Ethics, for example, refers to those standards that impose the reasonable obligations to refrain from rape, stealing, murder, assault, slander, and fraud. Ethical standards also include those that enjoin virtues of honesty, compassion, and loyalty. And, ethical standards include standards relating to rights, such as the right to life, the right to freedom from injury, and the right to privacy. Such standards are adequate standards of ethics …