Use Social Media to Enhance Business Networking

Communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. That said, strategic use of social media can enhance the effectiveness of your in-person business networking. Let’s use the example of a one-to-one appointment in which you and someone you meet through networking and are getting to know each other better. Social media can be effectively used before, during and after these appointments.   Use Social Media Before, During, and After a One-to-One Visit Before the visit. After setting the date and time to meet with someone for the first time, do some research on them. Review their LinkedIn profile and request a connection. Look for common interests and shared connections. Check out their website and their Facebook business page, plus any other relevant cyber presences. During the visit. As you …

Tuesday Tip: Increasing Engagement on Snapchat

Is your business on Snapchat? Snapchat is the 2nd most powerful platform in the US with over 200 million daily users. Want to increase engagement & start conversations with your followers? Here are some ideas to get started: Share content with them you aren’t sharing on other platforms. This could be behind the scenes at the office, new product launches, or access to live events Ask questions & have fans snap you back with images or videos using your product! Surprise or reward followers with Snapchat only promotions & discount codes Consider partnering with an influencer in a similar industry who has a following you would like to reach Hope this gives you some ideas to get started engaging with your audience! About Erin: Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business …

Is Pokèmon Go Good for Your Business?

If you haven’t heard of Pokèmon Go you may be living under a rock. Ok, just kidding (kind of), but I’m sure you’ve seen the masses out wandering the streets & parks nearby with their eyes glued to their phones. What are all these people doing you may ask yourself? Answer, playing Pokèmon Go. If you have a local business you may want to consider taking advantage of the latest gaming craze to promote your business. In fact, Yelp is even jumping on the Pokèmon bandwagon. Check it out you can filter your search if there is a Pokèstop nearby! If you remember back to the 90’s, Pokèmon became popular with kids on Nintendo Game Boy, card game, TV series, & trading cards. Fast forward to 2016 & it is now a free-to-play application based game which uses your phone’s GPS to detect …

Tuesday Tip: Pending Invites on LinkedIn – Send Them a LinkedIn Message

If you aren’t sure whether or not to accept an invite to connect on LinkedIn, click on the words “See All” right below the pending invites icon in your menu bar. Click on the left pointing arrow to the right of the person’s name who is sending the invite. (Or if they personalized the invite, you’ll see a quotation type of box instead of an arrow.) Now you can type a short message through LinkedIn asking that person what prompted them to reach out to you. Wait to see what they write back, and then decide whether or not to accept the invite.