Having Strategy in your Marketing is Important

  Marketing a small business  can be difficult at the same time while running a successful company. There are many balls to juggle and owners need to manage the work, customers, balance numbers and support the team; so marketing often gets forgotten. Your business growth does depend on your marketing strategy. Business Plan First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. Branding & Storytelling What a lot of business owners don’t understand about their brand is that it exists whether you develop it …

Facebook’s Latest Updates In Live Video

Live stream video is not necessarily “new” in the world of social media, but it is now getting taken much more seriously.  As with most things, people watch to see if it will stick.  Well, live stream video has certain “stuck” and is out in full force.  Some of the latest changes are making it even easier to live stream to your audience. Facebook, especially, has upped it’s ante to get people live streaming on their platform.  Check out some of the latest changes: Live stream on business pages.  Live streaming is now available on a business page from a mobile device.  This is great way to engage with your audience specifically in a professional setting.  As opposed to sharing with all of your own friends, this reaches your audience on your business page.  This opens up great opportunities for …

Is Snapchat worth your time? by Rachel Moore, Really Social

Is Snapchat Worth Your Time?

‘Fess up: you’ve asked this question at some point in the last year. You’ve wondered if you should waste marketing effort and time on an app with fleeting content which primarily caters to millennials. Is Snapchat worth your time? This marketer says yes. Let’s dig into the why. Reason #1: You Just Never Know. Change is the one constant in the universe and in social media. The wealth of updates to existing apps as well as roll-outs of new apps is enough to make Donald Trump pause. We simply can’t predict if a specific app, like Snapchat, will ultimately swoop in to replace Instagram or Facebook… or conversely go the way of Peach or MySpace. For the “just in case” scenario, a marketer—or one of the marketer’s staff—should check the app out and at least grab your user name before the platform …

How Do You Get Viral Content On Social Media? We Explain It With Golf.

A View On Going Viral On Social Media by Tintero Creative |  Denver Content Marketing Firm If you’ve ever tried to pick up golf, you may have experienced a bit of frustration along with some joys and some defeats.  The fact is, social media is a lot like golf and going viral on social media can often feel like hitting getting a hole in one.  Many of my clients ask me how they can go viral on social media and the way I explain the strategies is a lot how I talk about golf.  Join me as we delve into this analogy to learn some best practices to have solid content and aim for content that can go viral! Read the full article here.