Social Media Tip from the Connector who believes in MORE Social and less Media

  Connection. It is why we Link, Follow, Like, Blab, etc. etc. etc.  This “fad” called Social Media is not going away anytime soon, and just like those folks who believe Al Gore invented the Internet or was that Al Gore who thinks he invented the Internet, well, it is here to stay! Once we are all connected and social, what is the worst thing that can happen? It’s a key on your keyboard, and it says DELETE. Besides blocking a person on Facebook, the next Social “no-no” brands and businesses need to be managing is deleting a post from a member of the community. Why? The business just lost a major opportunity to gain valuable insight or course correct.  Rather than delete, reply. Yes, I know it is scary, but responding allows you to learn what happened or why …

Why Facebook Users Respond Well to Images in Posts

If you want to increase your engagement in Facebook, consider using images in your posts. Facebook is, hands down, the cornerstone of a company’s social media platform. There are plenty of social media sites out there to choose from – each with their own purpose, strengths and weaknesses. However, Facebook boosts over 1.23 billion active users. That’s quite an audience! Unfortunately, that audience has a lot to look at. In a sea of virtual competition, how can a lone Facebook page hope to stand out and grab attention? There’s a lot that goes into a great Facebook page. Professionally crafted bios with the most appropriate keywords, branding, consistent posts with interesting and viable information, links to products and partners, and attention grabbing graphics are all part of what makes a business page great. When balancing all those components, why are the images such an …

Monday Tip: Use Facebook Groups to Build Relationships

Have you ever participated in a group on Facebook? They can be a fantastic way to build connections and relationships with others, especially around a central theme. There are groups for every subject you can imagine: book clubs, marketing, crafts, weather, weight loss, fitness, home brewing – I could go on. If you are a business, consider using a Facebook group as a way to stay in touch with your customers and fans, build relationships, and provide value. Depending on your specialty, it could be a group based on a class or program you offer, a product people love, or a support or DIY group. I suggest you make your group a closed group, which means the public can see that it exists, but they have to be invited to join. Monday Tip provided by Melody Jones, Founder and CEO …

Tuesday Tip: How to Get Personal Friends to Like Your Facebook Page

If you are the “face” of your small business and want to get more of your personal friends to “like” your business page, consider adding a bio with links on your personal profile picture description and then changing it up every so often (monthly or quarterly). This will show up on their news feed and more people will be made aware of your business. Tuesday Tip provided by Erin Cell, Founder & CEO of Socially Powered, LLC