Tuesday Tip: Using lists on Twitter and Facebook

Using lists on Twitter and Facebook can be huge for your business and help save you a lot of time!  Twitter lists are a great way to segment who you are following.  Instead of getting overwhelmed by the thousands upon thousands of tweets on your main feed.  By putting people on lists, you can view just their tweets and engage directly with them. Facebook lists are similar to Twitter lists in that you can see the feed from just the people on your list.  This is great if you only want to interact with friends and family on weekends, but business friends during the week, etc.  However, Facebook lists are great because you can also share posts with people on specific lists.  For someone like me, who doesn’t want to overwhelm my friends with work-related updates ALL the time, this …

Social Media Tip from the Connector who believes in MORE Social and less Media

  Connection. It is why we Link, Follow, Like, Blab, etc. etc. etc.  This “fad” called Social Media is not going away anytime soon, and just like those folks who believe Al Gore invented the Internet or was that Al Gore who thinks he invented the Internet, well, it is here to stay! Once we are all connected and social, what is the worst thing that can happen? It’s a key on your keyboard, and it says DELETE. Besides blocking a person on Facebook, the next Social “no-no” brands and businesses need to be managing is deleting a post from a member of the community. Why? The business just lost a major opportunity to gain valuable insight or course correct.  Rather than delete, reply. Yes, I know it is scary, but responding allows you to learn what happened or why …

Why Facebook Users Respond Well to Images in Posts

If you want to increase your engagement in Facebook, consider using images in your posts. Facebook is, hands down, the cornerstone of a company’s social media platform. There are plenty of social media sites out there to choose from – each with their own purpose, strengths and weaknesses. However, Facebook boosts over 1.23 billion active users. That’s quite an audience! Unfortunately, that audience has a lot to look at. In a sea of virtual competition, how can a lone Facebook page hope to stand out and grab attention? There’s a lot that goes into a great Facebook page. Professionally crafted bios with the most appropriate keywords, branding, consistent posts with interesting and viable information, links to products and partners, and attention grabbing graphics are all part of what makes a business page great. When balancing all those components, why are the images such an …

Monday Tip: Use Facebook Groups to Build Relationships

Have you ever participated in a group on Facebook? They can be a fantastic way to build connections and relationships with others, especially around a central theme. There are groups for every subject you can imagine: book clubs, marketing, crafts, weather, weight loss, fitness, home brewing – I could go on. If you are a business, consider using a Facebook group as a way to stay in touch with your customers and fans, build relationships, and provide value. Depending on your specialty, it could be a group based on a class or program you offer, a product people love, or a support or DIY group. I suggest you make your group a closed group, which means the public can see that it exists, but they have to be invited to join. Monday Tip provided by Melody Jones, Founder and CEO …