Tuesday Tip: 2017 the Year of Live Video

Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon.  Throw in the mix the 360-degree video on Periscope and Virtual Reality …

Wednesday Tip: Best Sites to Learn About Social Media

Does keeping up with social media feel overwhelming? We understand here at Colorado Women in Social Media. To best serve and provide value to our clients and customers, we too have to keep up with all the changes in the social arena. We suggest you read a few high-quality blog sites that offer the latest social media information in easy-to-understand language. Check out the links below, and just know there are several more out there. Simply do a Google search. Tell us in comments which one you like best and why! Social Media Examiner Social Media Today Mashable Social Times Follow us on Twitter!  

How to approach the newest ad program in digital advertising

You’ve probably heard of this Instagram thing in the past few years.  What started out as something for teens escaping mom’s eyes on Facebook is now one of the largest social media platforms in the world.  In fact, there are over 400 million monthly users on Instagram!  So, it’s no wonder that the digital advertising world was all abuzz this past month with the announcement of the public advertising program on Instagram.  Of course, this program is not necessarily the right option for everyone and Valerie explores this in her overview of Instagram advertising. http://www.tinterocreative.com/instagram-ad-basics/ Blog post by Valerie Morris, Founder of Tintero Creative

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Welcome to Colorado Women in Social Media. We are excited to get our website up and running. Right now we are under construction, so check back soon.   Melody Jones Founder, CWSM