Tuesday Tip: 2017 the Year of Live Video

Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon.  Throw in the mix the 360-degree video on Periscope and Virtual Reality …

Social Media and the Latino Market

I want to grow my brand.  I want to create the know-like-trust in the Latino Market because I know that my product or service would be of use to that market.  So now what do I do? The first thing to know is what platforms do they frequent and rely on?  The answer; Facebook and Instagram. But it’s more complicated than this.  It’s vitally important to understand how they communicate and what will evoke positive responses and engagement.  I love working with this demographic because they are easy to communicate with once you understand their wants and needs.  The keys to communicating with this demographic are honesty, follow-through, authenticity and humor.   Also understanding that family and referrals are how they communicate brand loyalty to one another. The Latino population looks for Brands that relate with their culture, their humor, their …

Facebook’s Latest Updates In Live Video

Live stream video is not necessarily “new” in the world of social media, but it is now getting taken much more seriously.  As with most things, people watch to see if it will stick.  Well, live stream video has certain “stuck” and is out in full force.  Some of the latest changes are making it even easier to live stream to your audience. Facebook, especially, has upped it’s ante to get people live streaming on their platform.  Check out some of the latest changes: Live stream on business pages.  Live streaming is now available on a business page from a mobile device.  This is great way to engage with your audience specifically in a professional setting.  As opposed to sharing with all of your own friends, this reaches your audience on your business page.  This opens up great opportunities for …