How to Win Back a Client

You’ve just lost a client and it may feel like the end of the world, but it’s not. You have a 60-70 percent chance of successfully selling again to a current client/customer. The most important fact, however, is that you have a 20-40 percent chance of winning your former client back. So how do you do it? Here are some ways to get you started: Do you want them back? Not all clients are created equally. If they were a difficult client to work with, consider it an opportunity to refocus your attention on other areas and clients. The most vocal clients tend to get 80% of our attention. What other clients have fallen through the cracks because of this? Find out why they left. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to asses why your product/service no …

Using Google Alerts to Monitor Your Online Reputation

In today’s dynamic world, reputation is everything. With millions of blogs, social media accounts, review sites, and more, how can you hope to keep up with comments about your online brand and reputation, as well as track reviews? Google Alerts is the answer. Google Alerts is a free system that Google put in place to allow you to set up an email notification for new search results on topics of your choice. You can set up alerts for your brand and those alerts will notify you of any new reviews or content that includes that information. Setting up an alert is very simple: Visit Google Alerts. In the “Create an alert about” box, enter the words you want to get email notifications for. This is the spot for you to put in your brand, name, etc. Use quotation marks to identify …

Who Are You?

This is a bit of helpful information to assist you as a business owner answer the all important question, who are you? That is what you need to figure out how to map out your online presence. Read the full article on LinkedIn Pulse! Here’s to your Success! Michelle Hoglan Owner, Director of Social Media and Partner Management Top Hat Creative Marketing, LLC www.tophatcreativemarketing.com Office ~ 720-627-8444  

Tuesday Tip – Lets Review

When working on your content for your Social Media platforms, keep in mind that showcasing your online reviews can boost your efforts to a whole new level. Michelle Hoglan Owner, Director of Social Media and Partner Management Top Hat Creative Marketing, LLC www.tophatcreativemarketing.com