How To Use Facebook Business Manager: Basic Tools Facebook Business Manager has had a bad reputation overall, mainly because of its clunky user experience. However, there are some powerful tools tucked inside this dashboard and if you know how to use them, you can really make an impact for your brand on Facebook and Instagram. One of the big questions we get a lot is what the difference is between Power Editor and Ads Manager. They appear to have similar capabilities, which can even further confuse people to know if they are using the tools the right way. Valerie dug into this topic recently on her blog to help demystify this topic. Check out the full article here!