Can You Republish Articles On LinkedIn?

If you’ve been around LinkedIn, you know that publishing articles on their platform is a great way to get more eyeballs on your content and to position yourself as an expert in your subject matter.  However, if you’ve been around SEO for any length of time, you know that Google hates duplicate content.  They see it as plagiarism, which is a big no-no!  So, social media managers, marketers, and SEO experts have debated if you can republish the same article on LinkedIn and honestly, it’s something we’ve even discussed in our CWSM meetings from time to time. Valerie Morris, who focused heavily on content creation and marketing alongside social media dove into this topic recently on her blog.  She talked with social media experts, LinkedIn experts, SEO gurus, and more to compile the basics so you can decide how to …

5 Ways To Win With Emojis In Your Social Media Strategy

Depending on your age, afinity, and personality, you may or may not have embraced emojis in your social media.  What used to be something cute and fun to do has now become a common practice on social media channels and it’s something YOU can use to your advantage! What’s an Emoji? An emoji is a graphical icon of an object or smiley face.  Most people think about emojis being helpful in text messages when a simple “thumbs up” emoji is faster to use than typing out “sounds good.” Emojis can be used to convey an emotion or express a thought in visual format.  They’re fun, sometime silly, and highly effective on social media. Check out these amazing stats if you’re still skeptical that emojis are helpful on social media: On Twitter, using emojis results in 25.4% more engagement. On Facebook, …

Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

Use Social Media to Enhance Business Networking

Communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. That said, strategic use of social media can enhance the effectiveness of your in-person business networking. Let’s use the example of a one-to-one appointment in which you and someone you meet through networking and are getting to know each other better. Social media can be effectively used before, during and after these appointments.   Use Social Media Before, During, and After a One-to-One Visit Before the visit. After setting the date and time to meet with someone for the first time, do some research on them. Review their LinkedIn profile and request a connection. Look for common interests and shared connections. Check out their website and their Facebook business page, plus any other relevant cyber presences. During the visit. As you …

Tuesday Tip: Increasing Engagement on Snapchat

Is your business on Snapchat? Snapchat is the 2nd most powerful platform in the US with over 200 million daily users. Want to increase engagement & start conversations with your followers? Here are some ideas to get started: Share content with them you aren’t sharing on other platforms. This could be behind the scenes at the office, new product launches, or access to live events Ask questions & have fans snap you back with images or videos using your product! Surprise or reward followers with Snapchat only promotions & discount codes Consider partnering with an influencer in a similar industry who has a following you would like to reach Hope this gives you some ideas to get started engaging with your audience! About Erin: Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business …