Is Pokèmon Go Good for Your Business?

If you haven’t heard of Pokèmon Go you may be living under a rock. Ok, just kidding (kind of), but I’m sure you’ve seen the masses out wandering the streets & parks nearby with their eyes glued to their phones. What are all these people doing you may ask yourself? Answer, playing Pokèmon Go. If you have a local business you may want to consider taking advantage of the latest gaming craze to promote your business. In fact, Yelp is even jumping on the Pokèmon bandwagon. Check it out you can filter your search if there is a Pokèstop nearby! If you remember back to the 90’s, Pokèmon became popular with kids on Nintendo Game Boy, card game, TV series, & trading cards. Fast forward to 2016 & it is now a free-to-play application based game which uses your phone’s GPS to detect …

Using Google Alerts to Monitor Your Online Reputation

In today’s dynamic world, reputation is everything. With millions of blogs, social media accounts, review sites, and more, how can you hope to keep up with comments about your online brand and reputation, as well as track reviews? Google Alerts is the answer. Google Alerts is a free system that Google put in place to allow you to set up an email notification for new search results on topics of your choice. You can set up alerts for your brand and those alerts will notify you of any new reviews or content that includes that information. Setting up an alert is very simple: Visit Google Alerts. In the “Create an alert about” box, enter the words you want to get email notifications for. This is the spot for you to put in your brand, name, etc. Use quotation marks to identify …

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Use Automation Wisely for Social Media Success

Are you an automation addict, an engagement purist, or somewhere in-between? Let’s help you find your way by defining the two opposite extremes: The automation addict has automatic replies, rules, and alerts set up wherever possible so they can appear present on social media while remaining mostly hands-off until needed. The engagement purist uses zero automation and is committed to posting in real-time, all the time, or they don’t post at all. The “in-between” of automation. Here’s the thing: there’s nothing wrong with using automation. There is something wrong with misusing automation. You don’t have to go very far to find those automation addicts who have crossed the line and left authentic engagement in the dust.   To read more about ways to use and abuse automation in your social media strategy, click here. Let us know below: are you the automation addict, …

10 Traits To Look For In A Social Media Manager

There are a number of focuses and specialities within the social media industry, including social media managers, strategists, reputation managers, coaches, and speakers.  Of course, there are always new roles popping up too, as the industry grows and evolves.  Many of the members of Colorado Women in Social Media are social media managers, and while we each have our own expertise, we all have a few traits in common.  We took a look at some of these vital characteristics that a social media manager should possess and compiled them into a handy list. Mind if we share? A SOCIAL MANAGER SHOULD BE… Thirsty To Learn.  Look for someone who loves learning new programs and ideas.  Social media is constantly changing and a good social media manager needs to enjoy staying on top of it all! A Self-Starter.  Piggy-backing off of the first …

Tuesday Tip: Don’t Wing It

Use an editorial calendar and plan ahead. You can use whatever works best for you and your business. Options include a calendar (like Google), a spreadsheet, or a scheduling tool that includes a calendar feature (such as Hootsuite or CoSchedule.) It takes a little investment of time up front but it will pay off by saving you time and headaches in the end!