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Use Automation Wisely for Social Media Success

Are you an automation addict, an engagement purist, or somewhere in-between? Let’s help you find your way by defining the two opposite extremes: The automation addict has automatic replies, rules, and alerts set up wherever possible so they can appear present on social media while remaining mostly hands-off until needed. The engagement purist uses zero automation and is committed to posting in real-time, all the time, or they don’t post at all. The “in-between” of automation. Here’s the thing: there’s nothing wrong with using automation. There is something wrong with misusing automation. You don’t have to go very far to find those automation addicts who have crossed the line and left authentic engagement in the dust.   To read more about ways to use and abuse automation in your social media strategy, click here. Let us know below: are you the automation addict, …

10 Traits To Look For In A Social Media Manager

There are a number of focuses and specialities within the social media industry, including social media managers, strategists, reputation managers, coaches, and speakers.  Of course, there are always new roles popping up too, as the industry grows and evolves.  Many of the members of Colorado Women in Social Media are social media managers, and while we each have our own expertise, we all have a few traits in common.  We took a look at some of these vital characteristics that a social media manager should possess and compiled them into a handy list. Mind if we share? A SOCIAL MANAGER SHOULD BE… Thirsty To Learn.  Look for someone who loves learning new programs and ideas.  Social media is constantly changing and a good social media manager needs to enjoy staying on top of it all! A Self-Starter.  Piggy-backing off of the first …

Tuesday Tip: Don’t Wing It

Use an editorial calendar and plan ahead. You can use whatever works best for you and your business. Options include a calendar (like Google), a spreadsheet, or a scheduling tool that includes a calendar feature (such as Hootsuite or CoSchedule.) It takes a little investment of time up front but it will pay off by saving you time and headaches in the end!

What’s Appropriate for Businesses to Post on Social Media?

Social media began as a tool for friends to communicate, and quickly grew into a vehicle for all types of communication. It leaves a lot of room to express thoughts and ideas creatively. However, when it comes to using social media for professional marketing purposes, it’s essential to understand the appropriate way to craft your online content. Keep It Professional Before you hit the send button on any social post, ask yourself this question: “Would I say this in front of my boss or a potential client?” Sometimes using colorful language can be tempting in order to emphasize a statement or idea, but if it is not something that would fly in a traditional business environment then it shouldn’t be posted on your social either. This includes overtly sexual content or innuendos, strong political statements, and any religious viewpoints – …