Having Strategy in your Marketing is Important

  Marketing a small business  can be difficult at the same time while running a successful company. There are many balls to juggle and owners need to manage the work, customers, balance numbers and support the team; so marketing often gets forgotten. Your business growth does depend on your marketing strategy. Business Plan First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. Branding & Storytelling What a lot of business owners don’t understand about their brand is that it exists whether you develop it …

Pace Yourself with Social Media Usage

Many business owners tell me how overwhelmed they are with choosing which social media site(s) to use for business and how much time to devote to this activity. Trust me, I have felt the same way. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the buffet, where there is food that you truly love and food you don’t like at all, there is content out there that appeals to you and content you don’t care for. And chances are – there are quite a lot of both.   It’s easy to skip the stuff …

Tuesday Tip: Use Blab Video Chat to Engage with Customers

Have you jumped on the live streaming platform Blab yet? Here at CWSM our members have used it with great success. Blab is live video chat that allows you to invite three other guests to join you via mobile or desktop and have a conversation. We’ve used it for panel presentations and to interview subject matter experts. It’s also an excellent way to talk with potential clients, customers and fans! To learn many more details on how Blab works, read this article by Marc Levy.   Tip submitted by Melody Jones, Founder of CWSM and Founder/CEO of Social Media Management Services LLC Follow Melody on Blab here.

Is Snapchat worth your time? by Rachel Moore, Really Social

Is Snapchat Worth Your Time?

‘Fess up: you’ve asked this question at some point in the last year. You’ve wondered if you should waste marketing effort and time on an app with fleeting content which primarily caters to millennials. Is Snapchat worth your time? This marketer says yes. Let’s dig into the why. Reason #1: You Just Never Know. Change is the one constant in the universe and in social media. The wealth of updates to existing apps as well as roll-outs of new apps is enough to make Donald Trump pause. We simply can’t predict if a specific app, like Snapchat, will ultimately swoop in to replace Instagram or Facebook… or conversely go the way of Peach or MySpace. For the “just in case” scenario, a marketer—or one of the marketer’s staff—should check the app out and at least grab your user name before the platform …