Why Facebook Users Respond Well to Images in Posts

If you want to increase your engagement in Facebook, consider using images in your posts. Facebook is, hands down, the cornerstone of a company’s social media platform. There are plenty of social media sites out there to choose from – each with their own purpose, strengths and weaknesses. However, Facebook boosts over 1.23 billion active users. That’s quite an audience! Unfortunately, that audience has a lot to look at. In a sea of virtual competition, how can a lone Facebook page hope to stand out and grab attention? There’s a lot that goes into a great Facebook page. Professionally crafted bios with the most appropriate keywords, branding, consistent posts with interesting and viable information, links to products and partners, and attention grabbing graphics are all part of what makes a business page great. When balancing all those components, why are the images such an …

Monday Tip: Use Facebook Groups to Build Relationships

Have you ever participated in a group on Facebook? They can be a fantastic way to build connections and relationships with others, especially around a central theme. There are groups for every subject you can imagine: book clubs, marketing, crafts, weather, weight loss, fitness, home brewing – I could go on. If you are a business, consider using a Facebook group as a way to stay in touch with your customers and fans, build relationships, and provide value. Depending on your specialty, it could be a group based on a class or program you offer, a product people love, or a support or DIY group. I suggest you make your group a closed group, which means the public can see that it exists, but they have to be invited to join. Monday Tip provided by Melody Jones, Founder and CEO …

How to Show You Value Your Social Media Fans

The most valuable part of your social media presence and strategy is your fans. Without them, who would care what you’re posting? You’ll hear those of us who teach and manage social media tell you repeatedly that you must engage with your social media fans on a regular basis. We probably all say it in our sleep we say it so often. But it’s true – you must take the time to show your fans that you value them. Learn more about valuing your fans here.   Post by Melody Jones, Founder and CEO of Social Media Management Services LLC