Can You Republish Articles On LinkedIn?

If you’ve been around LinkedIn, you know that publishing articles on their platform is a great way to get more eyeballs on your content and to position yourself as an expert in your subject matter.  However, if you’ve been around SEO for any length of time, you know that Google hates duplicate content.  They see it as plagiarism, which is a big no-no!  So, social media managers, marketers, and SEO experts have debated if you can republish the same article on LinkedIn and honestly, it’s something we’ve even discussed in our CWSM meetings from time to time. Valerie Morris, who focused heavily on content creation and marketing alongside social media dove into this topic recently on her blog.  She talked with social media experts, LinkedIn experts, SEO gurus, and more to compile the basics so you can decide how to …

5 Ways To Win With Emojis In Your Social Media Strategy

Depending on your age, afinity, and personality, you may or may not have embraced emojis in your social media.  What used to be something cute and fun to do has now become a common practice on social media channels and it’s something YOU can use to your advantage! What’s an Emoji? An emoji is a graphical icon of an object or smiley face.  Most people think about emojis being helpful in text messages when a simple “thumbs up” emoji is faster to use than typing out “sounds good.” Emojis can be used to convey an emotion or express a thought in visual format.  They’re fun, sometime silly, and highly effective on social media. Check out these amazing stats if you’re still skeptical that emojis are helpful on social media: On Twitter, using emojis results in 25.4% more engagement. On Facebook, …

Need Last Minute Gifts for the Social Media Lover in Your Life?

We have the perfect answer for your last minute holiday shopping needs! Our fellow CWSM member, Erin Cell, created the Top 10 Social Media Gifts for under $20. Finish your shopping online (or in most stores) and have the items wrapped & ready to go for the holidays in no time. Click here to see the full list of gifts! We’ve even picked our Top 3!!! Popsocket – Described as an expanding piece of magic for your phone! You can choose from a variety of designs or upload your own. PRO TIP: Upload your custom Snapchat code & make it easy for others to connect with you. Use the link for $2 off your popsocket. Prices vary, but under $20. Arkon Mounts Tripod -The MG2TRIXL Flexible 11” Phone Tripod Mount is the ideal accessory for streaming live video from your phone and fits …

Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

3 Ways to Make Your YouTube Work for You

If you’re using YouTube in a “set it and forget it” manner, you’re doing it wrong. Let’s say you just uploaded a video. You probably got an email confirming the video is ready, and maybe you even clicked on the link to check that the video plays. You watched the first five seconds just to make sure. All good? Nope. You missed a few things. Three, in fact (and at least). Here are three things you can do today to make your YouTube videos even better: Add your branding to videos automatically. Add your other social profiles to your YouTube Channel. Add Call-to-Action cards (up to five) to each of your YouTube videos. Want to learn how to implement all three? Click here to read more at Really.Social.