Using Google Alerts to Monitor Your Online Reputation

In today’s dynamic world, reputation is everything. With millions of blogs, social media accounts, review sites, and more, how can you hope to keep up with comments about your online brand and reputation, as well as track reviews? Google Alerts is the answer. Google Alerts is a free system that Google put in place to allow you to set up an email notification for new search results on topics of your choice. You can set up alerts for your brand and those alerts will notify you of any new reviews or content that includes that information. Setting up an alert is very simple: Visit Google Alerts. In the “Create an alert about” box, enter the words you want to get email notifications for. This is the spot for you to put in your brand, name, etc. Use quotation marks to identify …

10 Traits To Look For In A Social Media Manager

There are a number of focuses and specialities within the social media industry, including social media managers, strategists, reputation managers, coaches, and speakers.  Of course, there are always new roles popping up too, as the industry grows and evolves.  Many of the members of Colorado Women in Social Media are social media managers, and while we each have our own expertise, we all have a few traits in common.  We took a look at some of these vital characteristics that a social media manager should possess and compiled them into a handy list. Mind if we share? A SOCIAL MANAGER SHOULD BE… Thirsty To Learn.  Look for someone who loves learning new programs and ideas.  Social media is constantly changing and a good social media manager needs to enjoy staying on top of it all! A Self-Starter.  Piggy-backing off of the first …

What’s Appropriate for Businesses to Post on Social Media?

Social media began as a tool for friends to communicate, and quickly grew into a vehicle for all types of communication. It leaves a lot of room to express thoughts and ideas creatively. However, when it comes to using social media for professional marketing purposes, it’s essential to understand the appropriate way to craft your online content. Keep It Professional Before you hit the send button on any social post, ask yourself this question: “Would I say this in front of my boss or a potential client?” Sometimes using colorful language can be tempting in order to emphasize a statement or idea, but if it is not something that would fly in a traditional business environment then it shouldn’t be posted on your social either. This includes overtly sexual content or innuendos, strong political statements, and any religious viewpoints – …