Having Strategy in your Marketing is Important

  Marketing a small business  can be difficult at the same time while running a successful company. There are many balls to juggle and owners need to manage the work, customers, balance numbers and support the team; so marketing often gets forgotten. Your business growth does depend on your marketing strategy. Business Plan First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. Branding & Storytelling What a lot of business owners don’t understand about their brand is that it exists whether you develop it …

Facebook’s Latest Updates In Live Video

Live stream video is not necessarily “new” in the world of social media, but it is now getting taken much more seriously.  As with most things, people watch to see if it will stick.  Well, live stream video has certain “stuck” and is out in full force.  Some of the latest changes are making it even easier to live stream to your audience. Facebook, especially, has upped it’s ante to get people live streaming on their platform.  Check out some of the latest changes: Live stream on business pages.  Live streaming is now available on a business page from a mobile device.  This is great way to engage with your audience specifically in a professional setting.  As opposed to sharing with all of your own friends, this reaches your audience on your business page.  This opens up great opportunities for …

Pace Yourself with Social Media Usage

Many business owners tell me how overwhelmed they are with choosing which social media site(s) to use for business and how much time to devote to this activity. Trust me, I have felt the same way. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the buffet, where there is food that you truly love and food you don’t like at all, there is content out there that appeals to you and content you don’t care for. And chances are – there are quite a lot of both.   It’s easy to skip the stuff …

How Did Colorado Women in Social Media Get Started?

The spark of a fantastic idea happened in the fall of 2014. CWSM founder Melody Jones wanted to connect with like-minded business women who worked in her field of social media, and not in the standard networking group way. She wanted authentic, consistent and intentional connection through a group that could establish deep trust and respect for each other. Read her first installment of how Colorado Women in Social Media was created. Her post takes us through that beginning spark, her own career experience and motivation, and finally the creation of the group.   Melody Jones Founder and CEO of Social Media Management Services LLC