What’s Appropriate for Businesses to Post on Social Media?

Social media began as a tool for friends to communicate, and quickly grew into a vehicle for all types of communication. It leaves a lot of room to express thoughts and ideas creatively. However, when it comes to using social media for professional marketing purposes, it’s essential to understand the appropriate way to craft your online content. Keep It Professional Before you hit the send button on any social post, ask yourself this question: “Would I say this in front of my boss or a potential client?” Sometimes using colorful language can be tempting in order to emphasize a statement or idea, but if it is not something that would fly in a traditional business environment then it shouldn’t be posted on your social either. This includes overtly sexual content or innuendos, strong political statements, and any religious viewpoints – …

Having Strategy in your Marketing is Important

  Marketing a small business  can be difficult at the same time while running a successful company. There are many balls to juggle and owners need to manage the work, customers, balance numbers and support the team; so marketing often gets forgotten. Your business growth does depend on your marketing strategy. Business Plan First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. Branding & Storytelling What a lot of business owners don’t understand about their brand is that it exists whether you develop it …

Facebook’s Latest Updates In Live Video

Live stream video is not necessarily “new” in the world of social media, but it is now getting taken much more seriously.  As with most things, people watch to see if it will stick.  Well, live stream video has certain “stuck” and is out in full force.  Some of the latest changes are making it even easier to live stream to your audience. Facebook, especially, has upped it’s ante to get people live streaming on their platform.  Check out some of the latest changes: Live stream on business pages.  Live streaming is now available on a business page from a mobile device.  This is great way to engage with your audience specifically in a professional setting.  As opposed to sharing with all of your own friends, this reaches your audience on your business page.  This opens up great opportunities for …