Tuesday Tip: 2017 the Year of Live Video

Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon. ¬†Throw in the mix the 360-degree video on Periscope and Virtual Reality …

Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

Tuesday Tip: Increasing Engagement on Snapchat

Is your business on Snapchat? Snapchat is the 2nd most powerful platform in the US with over 200 million daily users. Want to increase engagement & start conversations with your followers? Here are some ideas to get started: Share content with them you aren’t sharing on other platforms. This could be behind the scenes at the office, new product launches, or access to live events Ask questions & have fans snap you back with images or videos using your product! Surprise or reward followers with Snapchat only promotions & discount codes Consider partnering with an influencer in a similar industry who has a following you would like to reach Hope this gives you some ideas to get started engaging with your audience! About Erin: Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business …

Tuesday Tip: Go Live from Twitter

Twitter has rolled out an update to its mobile app to allow you to “Go Live” with a video! Simply begin to compose a new tweet, then click on the camera icon. You should see a new option to “Go Live;” when you click it, you’ll be taken directly into Periscope to start a new live broadcast which will be tweeted/shared to your Twitter followers. Don’t forget to title your Periscope (use hashtags!) and greet new viewers!