Use an editorial calendar and plan ahead. You can use whatever works best for you and your business. Options include a calendar (like Google), a spreadsheet, or a scheduling tool that includes a calendar feature (such as Hootsuite or CoSchedule.) It takes a little investment of time up front but it will pay off by saving you time and headaches in the end!
You do NOT have to be everywhere online! Find the social media platform that fits your business and personality best, and run with it! The key is to be consistent and add value.
Snapchat Tip: Always snap vertically! It’s native to the way people hold their phones & view snaps. If you must turn to horizontal please be sure to warn your followers & be creative if possible in letting them know you are changing it up. Our snap buddy @austiniuliano did something creative the other day by announcing to rotate phone for wide screen viewing!
Find out which social media clients your clients prefer to use – and then get active on at least one of those sites. Don’t worry about having to be an expert in using the site. But do have a regular presence on the site. Then be sure to engage with your clients (and others) as they like, comment on and share the material you post.
For the next event you want to promote on Twitter, create an image to share in a Tweet. Once you upload the image, you can tag the image with up to 10 Twitter users. When the Tweet publishes, each user will be alerted of the mention in your Tweet image and can react/share accordingly. Twitter is fast-paced, so don’t be shy about posting multiple Tweets with different users tagged each time!