Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon. Throw in the mix the 360-degree video on Periscope and Virtual Reality …
If you go live on Periscope and want your Twitter followers to easily find you, now you can add your Periscope link right into your bio. Go to your Twitter profile (http://twitter.com/yourTwitterusername); Click on the Edit Profile button; Beneath your bio on the left side, check the box next to “Show your Periscope profile.” All done! Your Periscopes will display live in your Twitter timeline, but now your followers can quickly find your “scopes” right from your bio. To learn more about how to use social media effectively, visit Really Social online. Rachel Moore is a social media trainer, consultant, and speaker who specializes in helping startups do social media right from the start.
Twitter has rolled out an update to its mobile app to allow you to “Go Live” with a video! Simply begin to compose a new tweet, then click on the camera icon. You should see a new option to “Go Live;” when you click it, you’ll be taken directly into Periscope to start a new live broadcast which will be tweeted/shared to your Twitter followers. Don’t forget to title your Periscope (use hashtags!) and greet new viewers!
For the next event you want to promote on Twitter, create an image to share in a Tweet. Once you upload the image, you can tag the image with up to 10 Twitter users. When the Tweet publishes, each user will be alerted of the mention in your Tweet image and can react/share accordingly. Twitter is fast-paced, so don’t be shy about posting multiple Tweets with different users tagged each time!
Does keeping up with social media feel overwhelming? We understand here at Colorado Women in Social Media. To best serve and provide value to our clients and customers, we too have to keep up with all the changes in the social arena. We suggest you read a few high-quality blog sites that offer the latest social media information in easy-to-understand language. Check out the links below, and just know there are several more out there. Simply do a Google search. Tell us in comments which one you like best and why! Social Media Examiner Social Media Today Mashable Social Times Follow us on Twitter!
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