What is the definition of a Social Media Policy?

A Social Media policy is a set of rules or guidelines to take the guesswork out of what is appropriate to post on Social Media regarding your Brand. It is also a guideline for employees who have set their “Works at (Your Company Name), what is acceptable to post on their personal pages. The goal of a Social Media Policy is to protect your Brand in the digital space. Not to suffocate creativity. So let’s take a quick look at the top 5 things you need to have in place before you can begin to create your Social Media Policy: 1. START WITH YOU. What does this mean? A policy that works and can be enforceable, starts from the top down. You set the example. So you must determine what YOUR core values are, what YOUR personal policies are regarding …

Why Business Listings & Citations Are Important

Do a search of your company on Google and Bing. Now do another one for a keyword search in the local area based on the services you provide. Is your business ranked on every listing for the first page? If not, you may be missing some key components to your ranking algorithm: citations and business listings. Citations are mentions of your business name and address on other webpages. It doesn’t have to have a direct link. Online yellow page directories, local business pages, and local chamber of commerce pages are perfect examples of this. A business with a greater number of citations will most likely rank higher in search engines than those without. Think of citations as the social proof a search engine needs to prove you are who you say you are. They validate your company, and prove that …

Ethics and Social Media

Today’s challenge… What does Ethics mean to you?  Comment below… Let’s examine the meaning of Ethics…  And this comes from an article on the Santa Clara University website and the Markkula Center for Applied Ethics. “What, then, is ethics? Ethics is two things. First, ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues. Ethics, for example, refers to those standards that impose the reasonable obligations to refrain from rape, stealing, murder, assault, slander, and fraud. Ethical standards also include those that enjoin virtues of honesty, compassion, and loyalty. And, ethical standards include standards relating to rights, such as the right to life, the right to freedom from injury, and the right to privacy. Such standards are adequate standards of ethics …

Tuesday Tip: Pending Invites on LinkedIn – Send Them a LinkedIn Message

If you aren’t sure whether or not to accept an invite to connect on LinkedIn, click on the words “See All” right below the pending invites icon in your menu bar. Click on the left pointing arrow to the right of the person’s name who is sending the invite. (Or if they personalized the invite, you’ll see a quotation type of box instead of an arrow.) Now you can type a short message through LinkedIn asking that person what prompted them to reach out to you. Wait to see what they write back, and then decide whether or not to accept the invite.  

Using Google Alerts to Monitor Your Online Reputation

In today’s dynamic world, reputation is everything. With millions of blogs, social media accounts, review sites, and more, how can you hope to keep up with comments about your online brand and reputation, as well as track reviews? Google Alerts is the answer. Google Alerts is a free system that Google put in place to allow you to set up an email notification for new search results on topics of your choice. You can set up alerts for your brand and those alerts will notify you of any new reviews or content that includes that information. Setting up an alert is very simple: Visit Google Alerts. In the “Create an alert about” box, enter the words you want to get email notifications for. This is the spot for you to put in your brand, name, etc. Use quotation marks to identify …