Getting the Most out of Facebook Events

Getting the Most Out of Facebook Events

Have you decided that you want to create a Facebook Event but need some guidance?

Through the power of Facebook, you can reach a wide audience and put together a superb event without a lot of work. A great Facebook event provides people with information to discover your event through friends, their News Feed and event recommendations. By following these tips, you’ll ensure that your event reaches more of the right audience.


Ready to start? First, you’ll need to pick a cover photo. You want to capture the essence of what you are going to be doing during this event – people use your photo to understand more about the event. If you don’t have your own photo or graphic, you can find millions of free professional stock photos online at websites like Dreamstime or Furious Camera. The photo should be 1920 x 1080 pixels or larger, and include little or no text.

When naming the event, be sure that it is clear and short, and represent your event well. No need to duplicate event information here such as location and time, and try not to change the name unless it’s absolutely necessary.


You’ll want to make sure all the information you are adding to the event such as the description, location, date and time are all accurate, precise and grammar-proof. Have another person read it before you post it so you can find out if the information will be clear to a reader. Give all the relevant information on where to get tickets if you are selling them, what your schedule will be during the event, and what category you have chosen that best fits the event. The category is used by Facebook to recommend your event to potential attendees, and allows people to filter event results when browsing. On desktop, you can save a draft of your event so you can finalize all the details before publicly publishing.

Next, it’s time to get the word out about your event! There are a lot of ways to do so. Obviously, you can use Facebook – but you can also use all of your social platforms, your email lists and your website to promote it. Keep sharing your event on your own Facebook page up and until it happens. Roll out your updates to build excitement, and be sure to respond to any questions or comments as quickly as possible.

The more photos, information and news you post, the more people will pay attention, get interested and hyped up. Make sure everyone who is working on the event shares it on their personal pages as well. Be careful about your invites, as you can only ask up to 500 people to attend. If you have a large client and/or network base, concentrate on the people who would get the most out of the event. You can use Facebook ads to promote the event and include a call to action to send people to your website to buy tickets. Focus your ads on the audience you think you can count on, such as people who have indicated that they are interested and their friends.

Use the new Facebook Live to start talking about your event. Interview organizers, tour the venue, and show-off the prep work ahead of time.  Keep people seeing what’s going on, and keep talking about any new activity.

By using these simple tips, you will find that you will generate more buzz, get the word out to more people, and sell more tickets. Good luck on your event!

Beth Johnston

The Author: Beth Johnston, Founder and CEO of Social Bridges

Social Media Strategy, Training, Consulting and Management Services


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