If you haven’t heard of Pokèmon Go you may be living under a rock. Ok, just kidding (kind of), but I’m sure you’ve seen the masses out wandering the streets & parks nearby with their eyes glued to their phones. What are all these people doing you may ask yourself? Answer, playing Pokèmon Go.
If you have a local business you may want to consider taking advantage of the latest gaming craze to promote your business. In fact, Yelp is even jumping on the Pokèmon bandwagon. Check it out you can filter your search if there is a Pokèstop nearby!
If you remember back to the 90’s, Pokèmon became popular with kids on Nintendo Game Boy, card game, TV series, & trading cards. Fast forward to 2016 & it is now a free-to-play application based game which uses your phone’s GPS to detect where you are & make Pokèmon appear around you (on your phone screen) so you can ‘catch’ them. The idea behind the game is to get you off the couch, out into the real world, connecting with others.
The app quickly rose to #1 on the App Store – ahead of Snapchat & Facebook Messenger. It is also close to outnumbering Twitter for daily users. For a frame of reference Twitter has been around for nearly 10 years & Pokèmon Go came out last week.
If you aren’t thinking of ways to take advantage of the Pokèmon Go craze for your local or small business than you are truly missing out. Pokèmon Go can help you ‘lure’ more customers into your place of business.
Here are some ideas for taking advantage of the #PokePhenomenom:
- ‘Lure’ customers into your business by using an in-game item called a ‘lure’. You can earn lures by playing the game, but it may be best for business owners to spend the money. 8 lure modules cost 680 Pokècoins. You have the option of purchasing Pokècoins from 100 for $0.99 up to 14,500 for $99.99. This is especially useful for restaurants & bars that want people to stay for awhile & spend money.
Let’s do the math:
14,500 Pokecoins / 680 = 21 eight-packs of lures
(21 * 8)/2 = 84 hours
$100/84 hours = $1.19 per hour
- Host a #PokeParty at your place of business by inviting people in to play & offer special incentives. This could be especially great for businesses that want to connect with the community. Examples are realtors, banks, automotive, local library or book stores, etc.
- Fitness centers could create fun fitness challenges around Pokèmon Go. Encouraging people to work-out while chasing those crazy Pocket Monsters.
- Is your business a Pokèmon Gym or near one? Take advantage by offering the current team in control a discount. This will encourage teams to fight for control & stay at your location longer.
- Get social – take pictures of people participating & post on your various social media platforms.
- Run a contest on other social media platforms encouraging followers to submit pictures of them Pokèmon Go’ing at your place of business.
- Have a mobile business such as a food truck, Uber or Lyft driver? Go where the ‘lures’ are set, stay close to gyms & PokèStop’s. There have bee Uber drivers finding all the best places & driving people to them. Afterall, don’t Pokèmon Go & Drive.
- Do you offer FREE WIFI? Charging Stations? Pokèmon Go uses a ton of battery life. Encourage people to stop in & use your FREE WIFI & get charged up to get back out & capture more Pokèmon.
- Encourage Pokèmon Go players to check-in on your Facebook Page while playing to receive discounts or special offers.
- Go LIVE! You could Go Live from the various platforms (Facebook, Periscope, Snapchat, Instagram, etc) showing players in action.
I want to add this game is reaching a wider audience of people than anything I’ve ever seen in my life. This is attracting ages 8-10 year olds up to 50+ demographic.
Pokèmon Go has announced plans to offer business advertising, but it’s not yet available.
As you can see, Pokèmon Go has a ton of potential for local businesses to capture new customers. Have you done any Pokèmon Go related marketing or seen it? We’d love to hear & see pictures if you’ve got them!
This game really can bring people together & I think what better way to do that than find clever ways to connect your business to this #PokePhenomenom.
Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business owners “Power Up” their online presence since 2012. Socially Powered understands every business is unique & has different social media needs. We work together as a team to create & establish a social media strategy that works for your business.