Use Social Media to Enhance Business Networking

Communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. That said, strategic use of social media can enhance the effectiveness of your in-person business networking. Let’s use the example of a one-to-one appointment in which you and someone you meet through networking and are getting to know each other better. Social media can be effectively used before, during and after these appointments.   Use Social Media Before, During, and After a One-to-One Visit Before the visit. After setting the date and time to meet with someone for the first time, do some research on them. Review their LinkedIn profile and request a connection. Look for common interests and shared connections. Check out their website and their Facebook business page, plus any other relevant cyber presences. During the visit. As you …

Having Strategy in your Marketing is Important

  Marketing a small business  can be difficult at the same time while running a successful company. There are many balls to juggle and owners need to manage the work, customers, balance numbers and support the team; so marketing often gets forgotten. Your business growth does depend on your marketing strategy. Business Plan First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. Branding & Storytelling What a lot of business owners don’t understand about their brand is that it exists whether you develop it …

Networking 101

Networking can be intimidating if you are just starting out in business, but it doesn’t have to be. There are things you can do to improve your networking skills and start building relationships. The most important networking skill is to connect with others on a deeper level. After all, people do business with people they know, like and trust. So, start by asking questions about the person you are speaking with and listen to their answers, really listen. Read here for more detailed information on Networking 101.   Contributed by Erin Cell, Founder & CEO of Socially Powered, LLC

Give your Business the Gift of Clients

Consider giving your business a gift for the holidays by keeping your funnel full. This is, generally, a slower time of year for many businesses (outside of the retail space). Many consumers are more focused on the hustle and bustle of the holiday season than they are about anything else. Here are some helpful tips to keep your funnel full during the holiday season. Give your company the gift of new clients! Find Your Audience When you just begin to generally market your business, you are hitting a lot of people that simply are not the right audience for you. That’s just a waste of time, money and effort. In order to maximize the potential of generating quality leads and winning new work, you have to spend time narrowing down your focus. With online marketing, the goal is to figure out who your …