Use Social Media to Enhance Business Networking

Communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. That said, strategic use of social media can enhance the effectiveness of your in-person business networking. Let’s use the example of a one-to-one appointment in which you and someone you meet through networking and are getting to know each other better. Social media can be effectively used before, during and after these appointments.   Use Social Media Before, During, and After a One-to-One Visit Before the visit. After setting the date and time to meet with someone for the first time, do some research on them. Review their LinkedIn profile and request a connection. Look for common interests and shared connections. Check out their website and their Facebook business page, plus any other relevant cyber presences. During the visit. As you …