Getting the Most out of Facebook Events

Getting the Most Out of Facebook Events

Have you decided that you want to create a Facebook Event but need some guidance? Through the power of Facebook, you can reach a wide audience and put together a superb event without a lot of work. A great Facebook event provides people with information to discover your event through friends, their News Feed and event recommendations. By following these tips, you’ll ensure that your event reaches more of the right audience. Ready to start? First, you’ll need to pick a cover photo. You want to capture the essence of what you are going to be doing during this event – people use your photo to understand more about the event. If you don’t have your own photo or graphic, you can find millions of free professional stock photos online at websites like Dreamstime or Furious Camera. The photo should …

Tuesday Tip: Using lists on Twitter and Facebook

Using lists on Twitter and Facebook can be huge for your business and help save you a lot of time!  Twitter lists are a great way to segment who you are following.  Instead of getting overwhelmed by the thousands upon thousands of tweets on your main feed.  By putting people on lists, you can view just their tweets and engage directly with them. Facebook lists are similar to Twitter lists in that you can see the feed from just the people on your list.  This is great if you only want to interact with friends and family on weekends, but business friends during the week, etc.  However, Facebook lists are great because you can also share posts with people on specific lists.  For someone like me, who doesn’t want to overwhelm my friends with work-related updates ALL the time, this …

Social Media Tip from the Connector who believes in MORE Social and less Media

  Connection. It is why we Link, Follow, Like, Blab, etc. etc. etc.  This “fad” called Social Media is not going away anytime soon, and just like those folks who believe Al Gore invented the Internet or was that Al Gore who thinks he invented the Internet, well, it is here to stay! Once we are all connected and social, what is the worst thing that can happen? It’s a key on your keyboard, and it says DELETE. Besides blocking a person on Facebook, the next Social “no-no” brands and businesses need to be managing is deleting a post from a member of the community. Why? The business just lost a major opportunity to gain valuable insight or course correct.  Rather than delete, reply. Yes, I know it is scary, but responding allows you to learn what happened or why …

Why Facebook Users Respond Well to Images in Posts

If you want to increase your engagement in Facebook, consider using images in your posts. Facebook is, hands down, the cornerstone of a company’s social media platform. There are plenty of social media sites out there to choose from – each with their own purpose, strengths and weaknesses. However, Facebook boosts over 1.23 billion active users. That’s quite an audience! Unfortunately, that audience has a lot to look at. In a sea of virtual competition, how can a lone Facebook page hope to stand out and grab attention? There’s a lot that goes into a great Facebook page. Professionally crafted bios with the most appropriate keywords, branding, consistent posts with interesting and viable information, links to products and partners, and attention grabbing graphics are all part of what makes a business page great. When balancing all those components, why are the images such an …