Social Media and the Latino Market

I want to grow my brand.  I want to create the know-like-trust in the Latino Market because I know that my product or service would be of use to that market.  So now what do I do? The first thing to know is what platforms do they frequent and rely on?  The answer; Facebook and Instagram. But it’s more complicated than this.  It’s vitally important to understand how they communicate and what will evoke positive responses and engagement.  I love working with this demographic because they are easy to communicate with once you understand their wants and needs.  The keys to communicating with this demographic are honesty, follow-through, authenticity and humor.   Also understanding that family and referrals are how they communicate brand loyalty to one another. The Latino population looks for Brands that relate with their culture, their humor, their …