Tuesday Tip: 2017 the Year of Live Video

Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon.  Throw in the mix the 360-degree video on Periscope and Virtual Reality …

How to Win Back a Client

You’ve just lost a client and it may feel like the end of the world, but it’s not. You have a 60-70 percent chance of successfully selling again to a current client/customer. The most important fact, however, is that you have a 20-40 percent chance of winning your former client back. So how do you do it? Here are some ways to get you started: Do you want them back? Not all clients are created equally. If they were a difficult client to work with, consider it an opportunity to refocus your attention on other areas and clients. The most vocal clients tend to get 80% of our attention. What other clients have fallen through the cracks because of this? Find out why they left. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to asses why your product/service no …

Social Media and the Latino Market

I want to grow my brand.  I want to create the know-like-trust in the Latino Market because I know that my product or service would be of use to that market.  So now what do I do? The first thing to know is what platforms do they frequent and rely on?  The answer; Facebook and Instagram. But it’s more complicated than this.  It’s vitally important to understand how they communicate and what will evoke positive responses and engagement.  I love working with this demographic because they are easy to communicate with once you understand their wants and needs.  The keys to communicating with this demographic are honesty, follow-through, authenticity and humor.   Also understanding that family and referrals are how they communicate brand loyalty to one another. The Latino population looks for Brands that relate with their culture, their humor, their …