How to Win Back a Client

You’ve just lost a client and it may feel like the end of the world, but it’s not. You have a 60-70 percent chance of successfully selling again to a current client/customer. The most important fact, however, is that you have a 20-40 percent chance of winning your former client back. So how do you do it? Here are some ways to get you started: Do you want them back? Not all clients are created equally. If they were a difficult client to work with, consider it an opportunity to refocus your attention on other areas and clients. The most vocal clients tend to get 80% of our attention. What other clients have fallen through the cracks because of this? Find out why they left. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to asses why your product/service no …

Who Are You?

This is a bit of helpful information to assist you as a business owner answer the all important question, who are you? That is what you need to figure out how to map out your online presence. Read the full article on LinkedIn Pulse! Here’s to your Success! Michelle Hoglan Owner, Director of Social Media and Partner Management Top Hat Creative Marketing, LLC www.tophatcreativemarketing.com Office ~ 720-627-8444  

Online Review Collections: Are You at Your Optimal Search Level?

When people search on Google, are they able to find you? Are you showing up, do you have current reviews, are your business listings correct? A lot of questions, but ones that need to be answered to make sure you are putting your best foot forward with your online presence. Want to learn more? Read it on LinkedIn. (if the text appears crossed out, it has something to do with LinkedIn’s site – it IS a valid link).   Post by Michelle Hoglan, Owner, Director of Social Media and Partner Management at Top Hat Creative Marketing