Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

Tuesday Tip: Increasing Engagement on Snapchat

Is your business on Snapchat? Snapchat is the 2nd most powerful platform in the US with over 200 million daily users. Want to increase engagement & start conversations with your followers? Here are some ideas to get started: Share content with them you aren’t sharing on other platforms. This could be behind the scenes at the office, new product launches, or access to live events Ask questions & have fans snap you back with images or videos using your product! Surprise or reward followers with Snapchat only promotions & discount codes Consider partnering with an influencer in a similar industry who has a following you would like to reach Hope this gives you some ideas to get started engaging with your audience! About Erin: Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business …

Tuesday Tip: Snapchat!

Snapchat Tip: Always snap vertically! It’s native to the way people hold their phones & view snaps. If you must turn to horizontal please be sure to warn your followers & be creative if possible in letting them know you are changing it up. Our snap buddy @austiniuliano did something creative the other day by announcing to rotate phone for wide screen viewing!

Is Snapchat worth your time? by Rachel Moore, Really Social

Is Snapchat Worth Your Time?

‘Fess up: you’ve asked this question at some point in the last year. You’ve wondered if you should waste marketing effort and time on an app with fleeting content which primarily caters to millennials. Is Snapchat worth your time? This marketer says yes. Let’s dig into the why. Reason #1: You Just Never Know. Change is the one constant in the universe and in social media. The wealth of updates to existing apps as well as roll-outs of new apps is enough to make Donald Trump pause. We simply can’t predict if a specific app, like Snapchat, will ultimately swoop in to replace Instagram or Facebook… or conversely go the way of Peach or MySpace. For the “just in case” scenario, a marketer—or one of the marketer’s staff—should check the app out and at least grab your user name before the platform …