Social Media and the Latino Market

I want to grow my brand.  I want to create the know-like-trust in the Latino Market because I know that my product or service would be of use to that market.  So now what do I do? The first thing to know is what platforms do they frequent and rely on?  The answer; Facebook and Instagram. But it’s more complicated than this.  It’s vitally important to understand how they communicate and what will evoke positive responses and engagement.  I love working with this demographic because they are easy to communicate with once you understand their wants and needs.  The keys to communicating with this demographic are honesty, follow-through, authenticity and humor.   Also understanding that family and referrals are how they communicate brand loyalty to one another. The Latino population looks for Brands that relate with their culture, their humor, their …

What is CoWorking?

Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. Typically it is attractive to work-at-home professionals, independent contractors, or people who travel frequently who end up working in relative isolation. Coworking is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with people who value working in the same place alongside each other.  Is that you?  Continue reading…  https://en.wikipedia.org/wiki/Coworking This is a relatively new concept.  But it works!  It was definitely new to me and I’m sure it is to you too.  So let me share a great experience with you where I learned …