Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

Getting the Most out of Facebook Events

Getting the Most Out of Facebook Events

Have you decided that you want to create a Facebook Event but need some guidance? Through the power of Facebook, you can reach a wide audience and put together a superb event without a lot of work. A great Facebook event provides people with information to discover your event through friends, their News Feed and event recommendations. By following these tips, you’ll ensure that your event reaches more of the right audience. Ready to start? First, you’ll need to pick a cover photo. You want to capture the essence of what you are going to be doing during this event – people use your photo to understand more about the event. If you don’t have your own photo or graphic, you can find millions of free professional stock photos online at websites like Dreamstime or Furious Camera. The photo should …

Using Google Alerts to Monitor Your Online Reputation

In today’s dynamic world, reputation is everything. With millions of blogs, social media accounts, review sites, and more, how can you hope to keep up with comments about your online brand and reputation, as well as track reviews? Google Alerts is the answer. Google Alerts is a free system that Google put in place to allow you to set up an email notification for new search results on topics of your choice. You can set up alerts for your brand and those alerts will notify you of any new reviews or content that includes that information. Setting up an alert is very simple: Visit Google Alerts. In the “Create an alert about” box, enter the words you want to get email notifications for. This is the spot for you to put in your brand, name, etc. Use quotation marks to identify …