Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

Pace Yourself with Social Media Usage

Many business owners tell me how overwhelmed they are with choosing which social media site(s) to use for business and how much time to devote to this activity. Trust me, I have felt the same way. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the buffet, where there is food that you truly love and food you don’t like at all, there is content out there that appeals to you and content you don’t care for. And chances are – there are quite a lot of both.   It’s easy to skip the stuff …

Wednesday Tip: Best Sites to Learn About Social Media

Does keeping up with social media feel overwhelming? We understand here at Colorado Women in Social Media. To best serve and provide value to our clients and customers, we too have to keep up with all the changes in the social arena. We suggest you read a few high-quality blog sites that offer the latest social media information in easy-to-understand language. Check out the links below, and just know there are several more out there. Simply do a Google search. Tell us in comments which one you like best and why! Social Media Examiner Social Media Today Mashable Social Times Follow us on Twitter!