Tuesday Tip: 2017 the Year of Live Video

Welcome to 2017, which has been declared the Year of Live Video by many marketing experts! Do you agree? In case you missed the last couple months of 2016 all the major platforms are moving to & pushing for Live Video. Have you seen the Facebook Live ads on TV? Facebook is looking to be the clear winner in the Live Video race. However, other platforms are taking the social media giant head-on, including Instagram, Snapchat, and Periscope 360. Instagram announced Instagram Live late in 2016, much to the dismay of many Snapchat users. Snapchat awed marketers with the “Spectacle” they rolled out & the way it was done. You may have heard of the Snapbots being dropped in random parts of the world, including the Grand Canyon.  Throw in the mix the 360-degree video on Periscope and Virtual Reality …

Need Last Minute Gifts for the Social Media Lover in Your Life?

We have the perfect answer for your last minute holiday shopping needs! Our fellow CWSM member, Erin Cell, created the Top 10 Social Media Gifts for under $20. Finish your shopping online (or in most stores) and have the items wrapped & ready to go for the holidays in no time. Click here to see the full list of gifts! We’ve even picked our Top 3!!! Popsocket – Described as an expanding piece of magic for your phone! You can choose from a variety of designs or upload your own. PRO TIP: Upload your custom Snapchat code & make it easy for others to connect with you. Use the link for $2 off your popsocket. Prices vary, but under $20. Arkon Mounts Tripod -The MG2TRIXL Flexible 11” Phone Tripod Mount is the ideal accessory for streaming live video from your phone and fits …

Tuesday Tip: Snapchat Geofilters

Why Snapchat Geofilters? If you are on Snapchat you’ve most likely seen custom Geofilters. These are especially prevalent at events where a large number of people are attending. If you are hosting or attending an event you should consider creating a Snapchat Geofilter to promote. When someone applies your Geofilter it is shown to their audience, which potentially reaches an entirely new audience & gains exposure for your business or event. There are two types of Geofilters; community which are at no charge or on-demand which can be purchased for a small fee (based on the demand, area covered, & duration) You can learn more about getting started with Geofilters here: Get Started Creating Geofilters! I’m still amazed more people aren’t taking advantage of this less expensive, more authentic method of marketing to their audience. I have been to over …

CWSM Is So Much More…

There is more than meets the eye to the Colorado Women in Social Media This blog is a little different than our normal focus on social media strategy, training & changes in the industry. Instead, let’s focus on our community & how we support each other. This group, Colorado Women in Social Media, is not simply a group of women who get together monthly to talk social media, we are a family. We support each other through the good times & the bad. We stand by each other & offer hugs of support when needed. Trust, there are times you think you can get through it on your own,  but what you really need is a hug from someone who understands what you are going through & knows you just need a hug! In addition, our group does what we …

Use Social Media to Enhance Business Networking

Communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. That said, strategic use of social media can enhance the effectiveness of your in-person business networking. Let’s use the example of a one-to-one appointment in which you and someone you meet through networking and are getting to know each other better. Social media can be effectively used before, during and after these appointments.   Use Social Media Before, During, and After a One-to-One Visit Before the visit. After setting the date and time to meet with someone for the first time, do some research on them. Review their LinkedIn profile and request a connection. Look for common interests and shared connections. Check out their website and their Facebook business page, plus any other relevant cyber presences. During the visit. As you …