Getting the Most out of Facebook Events

Getting the Most Out of Facebook Events

Have you decided that you want to create a Facebook Event but need some guidance? Through the power of Facebook, you can reach a wide audience and put together a superb event without a lot of work. A great Facebook event provides people with information to discover your event through friends, their News Feed and event recommendations. By following these tips, you’ll ensure that your event reaches more of the right audience. Ready to start? First, you’ll need to pick a cover photo. You want to capture the essence of what you are going to be doing during this event – people use your photo to understand more about the event. If you don’t have your own photo or graphic, you can find millions of free professional stock photos online at websites like Dreamstime or Furious Camera. The photo should …

Take a Break From Social Media

It is easy to become consumed with social media, isn’t it? Yet there are times, both on a daily basis, and when off visiting family and friends or vacationing, when it is important to step away from social media.   Tips for Taking Breaks from Social Media It’s OK to miss the news that constantly flows through social media sites. If something is really important, you will hear about it. Avoid constantly checking your smart phone. I recently heard that people in the millennial generation check their smart phones over 150 times a day! How often do you check? (If you have no idea, consider keeping track for two or three days and taking an average. It’s probably a lot more than you think.) Use other types of communication to stay in touch with family members and friends. Your elders …

Using Google Alerts to Monitor Your Online Reputation

In today’s dynamic world, reputation is everything. With millions of blogs, social media accounts, review sites, and more, how can you hope to keep up with comments about your online brand and reputation, as well as track reviews? Google Alerts is the answer. Google Alerts is a free system that Google put in place to allow you to set up an email notification for new search results on topics of your choice. You can set up alerts for your brand and those alerts will notify you of any new reviews or content that includes that information. Setting up an alert is very simple: Visit Google Alerts. In the “Create an alert about” box, enter the words you want to get email notifications for. This is the spot for you to put in your brand, name, etc. Use quotation marks to identify …

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Use Automation Wisely for Social Media Success

Are you an automation addict, an engagement purist, or somewhere in-between? Let’s help you find your way by defining the two opposite extremes: The automation addict has automatic replies, rules, and alerts set up wherever possible so they can appear present on social media while remaining mostly hands-off until needed. The engagement purist uses zero automation and is committed to posting in real-time, all the time, or they don’t post at all. The “in-between” of automation. Here’s the thing: there’s nothing wrong with using automation. There is something wrong with misusing automation. You don’t have to go very far to find those automation addicts who have crossed the line and left authentic engagement in the dust.   To read more about ways to use and abuse automation in your social media strategy, click here. Let us know below: are you the automation addict, …