What’s Appropriate for Businesses to Post on Social Media?

Social media began as a tool for friends to communicate, and quickly grew into a vehicle for all types of communication. It leaves a lot of room to express thoughts and ideas creatively. However, when it comes to using social media for professional marketing purposes, it’s essential to understand the appropriate way to craft your online content. Keep It Professional Before you hit the send button on any social post, ask yourself this question: “Would I say this in front of my boss or a potential client?” Sometimes using colorful language can be tempting in order to emphasize a statement or idea, but if it is not something that would fly in a traditional business environment then it shouldn’t be posted on your social either. This includes overtly sexual content or innuendos, strong political statements, and any religious viewpoints – …

Having Strategy in your Marketing is Important

  Marketing a small business  can be difficult at the same time while running a successful company. There are many balls to juggle and owners need to manage the work, customers, balance numbers and support the team; so marketing often gets forgotten. Your business growth does depend on your marketing strategy. Business Plan First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. Branding & Storytelling What a lot of business owners don’t understand about their brand is that it exists whether you develop it …

Pace Yourself with Social Media Usage

Many business owners tell me how overwhelmed they are with choosing which social media site(s) to use for business and how much time to devote to this activity. Trust me, I have felt the same way. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the buffet, where there is food that you truly love and food you don’t like at all, there is content out there that appeals to you and content you don’t care for. And chances are – there are quite a lot of both.   It’s easy to skip the stuff …