If you are the “face” of your small business and want to get more of your personal friends to “like” your business page, consider adding a bio with links on your personal profile picture description and then changing it up every so often (monthly or quarterly). This will show up on their news feed and more people will be made aware of your business. Tuesday Tip provided by Erin Cell, Founder & CEO of Socially Powered, LLC
Every Tuesday we post a social media tip from a Colorado Women in Social Media member. Monitor competitors and other similar companies on Facebook using the “insights” tab when you’re logged in as an administrator. You can choose who to follow, or follow the suggested local businesses. When you’re following these profiles, you can see how their pages are performing. This allows you to keep tabs on your industry, competitors, and get new ideas for your own page! Today’s social media Tuesday Tip comes from Valerie Morris, Founder of Tintero Creative.
As a small business, you’ve probably heard from your marketing consultant or team that you need to be “blogging”. Blogging is just a fancy word for writing an article that lives on your website. If you’re not already posting blogs, it’s probably time to get started. Not only can you establish yourself as the subject matter expert by writing about what you already know, but it will connect you with your customers at a much deeper level. Brought to you buy Beth Johnston, this article provides 10 proven reasons that there is value in a business blog. Read more here. Post by Beth Johnston of Social Bridges.
Create Secret Boards in Pinterest as you are building your profile as to not overload your audience with too many pins at once. This Tuesday Tip brought to you by Hollie Clere, Social Media Strategy and Process Trainer.
There are so many social media channels to choose from today – and new social media channels are popping up everyday! It can be incredibly overwhelming to tweet, post, follow, share, monitor, and digest all that is happening on multiple social media channels. Are you overwhelmed yet? If you’re feeling overwhelmed by the sheer amount of what you could be focused on, you’re not alone. Here’s a tip: you don’t have to do it ALL. There are strategies to find the most effective social media channels to focus on for your business. When you have a strategy and a focus, you can. Want to learn more? Read more here. Post by Valerie Morris, Founder of Tintero Creative