Using lists on Twitter and Facebook can be huge for your business and help save you a lot of time! Twitter lists are a great way to segment who you are following. Instead of getting overwhelmed by the thousands upon thousands of tweets on your main feed. By putting people on lists, you can view just their tweets and engage directly with them.
Facebook lists are similar to Twitter lists in that you can see the feed from just the people on your list. This is great if you only want to interact with friends and family on weekends, but business friends during the week, etc. However, Facebook lists are great because you can also share posts with people on specific lists. For someone like me, who doesn’t want to overwhelm my friends with work-related updates ALL the time, this is a great way to share posts, but be strategic about it.
Valerie Morris, Founder of Tintero Creative