Are you an automation addict, an engagement purist, or somewhere in-between?
Let’s help you find your way by defining the two opposite extremes:
- The automation addict has automatic replies, rules, and alerts set up wherever possible so they can appear present on social media while remaining mostly hands-off until needed.
- The engagement purist uses zero automation and is committed to posting in real-time, all the time, or they don’t post at all.
The “in-between” of automation.
Here’s the thing: there’s nothing wrong with using automation.
There is something wrong with misusing automation. You don’t have to go very far to find those automation addicts who have crossed the line and left authentic engagement in the dust.
To read more about ways to use and abuse automation in your social media strategy, click here. Let us know below: are you the automation addict, engagement purist, or a successful hybrid of the two?